One of the most important subject of urban life in recent years is housing. Since Urbanization is an inevitable issue, the subject of increased population settlement and urban development according to the culture, texture and material of a city has been always an important concern of the city senior officials.
The high-rise conference as one of the most successful examples of scientific conferences related to the field of urbanization tries to evaluate the overall theme of urban high-rise building and it sets its focus on sustainable urban life. The third period of the conference, following the success of previous periods (in years 93 and 94), has been held on January 95 with the subject of "Green City" and different groups study different aspects of the phenomenon of high-rise buildings in the growth of cities.
Sustainable construction in the city includes a wide range of studies, procedures, technologies, quality standards and analysis of economic conditions. When all of these will be in an executive position that construction of a high-rise building can be cost-effective in accordance with the terms and price of land, permits, labor, construction costs and can be defined based on standard principles. In this context, the article of Mr. Bashir Anisi, CEO of The One Iranians as "The role of branding and property management in premium strategies of high-rise buildings" has presented in the panel of economic and finance and published in the third conference of high-rise buildings.
The main topic of this article is how the construction projects can be profitable and the strategies of premium pricing can be developed? In this paper, the new branding elements in high-rise buildings and the most important aspects of it, providing services, has been investigated. Nowadays based on international experiences, the value of a building or a tower is estimated by four categories of services, location, image and performance that they all together shape the meaning of brand in a building. So considering a building in one of the luxury and high-priced groups and determining a premium pricing for it, does not depend only on the architecture or location and it is dependent on a combination of these factors. Nowadays by changing the type of residency and work style and increasing the number of high-rise buildings in the city, services have become an inseparable basis of branding among these four concepts, especially in high-rise buildings. Today all over the world providing a systematic service for a building is known by the concept of property management that should be considered from the preliminary steps of developing a building.
Mr. Anisi had expressed that we need to change the executive frameworks of managing and maintaining a building. This article could gain the highest percentage of audience satisfaction survey followed by the first day of the third conference of high-rise buildings.

 

 

The One Iranian company as a leader in providing new concepts of construction projects in Iran always tries to localize international exploitation concepts based on the customers' requirements and this try has always attracted many of successful developers and constructors. Nowadays any experts in construction industry knows that people needs something more than a good plan, material or even high quality construction for their places. Today they demand something more than a tangible goods, they ask for good services that can increase the level of calmness and comfort in their life.
Therefore, the professional team of The One Iranian has always tried to introduce such concepts. A good example of this can be defining a very new and unique concept and meaning of Home Office for one of the most distinctive office projects of country, Lexon luxury tower. Lexon tower is the only office tower of Tehran by now with a high level of 4-star hoteling services. In this meaning, it’s like that clients can find a hotel that have office units. As this concept is totally new in country, it’s obvious that lots of customers can be attracted to this project.
Daelim company that is active in gas and oil industry for many years in Iran, had several meetings due to gaining more information about defining new concepts for projects in Iran. This company that has a very active holding of construction back in their country, Korea, has decided to expand their activity in Iran market so, The One Iranian tries to introduce the market in the best possible way. Mr. Lee Young Ho, the senior manager of architecture department believes that Iran has a very untapped market in developing new areas of construction industry. He thinks that Lexon is a very pioneer project in the market and it shows that we are on the track of a new era of development.
The One Iranian and Daelim company are both interested to continue their cooperation in development of new project in Tehran and other Iranian cities.

 

According to the public relations of The One Iranian, Bashir Anisi, the top entrepreneur in services sector, announced: besides the economic experts’ analysis, the most important factor in the housing market prediction in recent decades has been the popular imagination. In many cases it is seen that because of the confusion of people in the investment market, and contrary to all the analysis, an influx of people had been led into the specific market and inflation and speculative bubbles are sometimes formed.
He pointed out that after releasing an article in one of the economy newspapers with the tile of “The Idea of 60 economists” in analyzing the housing market, we had decided to collect the society idea about this subject and we think both if these analyses are necessary in order to predict the future situation of housing market.
CEO of The One Iranian explained that to analyze the mentality of the audiences, the subject was defined in a form of a research project for our marketing team and we have designed our survey questions as a telegram bot so that at the first step the experts and then the normal people can participate in it. The first step of this survey has finished with the statistical society of 570 persons. The analysis derived from this survey had been sent to the participants. In the second step, the survey group has increased up to 2200 persons.
This survey will continue and in each step the statistical society number will increase and this increase will continue till the results will be fixed and stable. In this survey in addition to using the knowledge of our team, we have tried to use the ideas and comments of the experts in this filed. We hope that we can play an efficient role in improving housing market situation.

 

 

Hyperstar visit

It’s a while that large daily shopping areas such as hypermarket and Hyperstar in urban areas are welcomed by a lot of customers the number of these kinds of shopping centers increase every day in an Iranian context. What is important in developing these areas is considering the high level of design standards. Areas such as loading area, lab and laboratory, traffic routes, parking, public spaces, ... are those who from the beginning of the planning and design has to be seen and all standard and design tips for them must be met.
Hyperstar is the first chain store in Iran that has been able to achieve HACCP standards that is about securing food production and prevention from any problems caused by foods. Establishment of such a system has let Hyperstar stores to have an appropriate and effective control over the process of acceptance of products, storage and maintenance. The advantage of this standardization is to ensure customers from the quality of products offered in the stores. Very high standard of Hyperstar stores and variety of available items in them and the tendency of people to this kind of shopping have made the presence of these spaces as a very important factor in a big commercial projects as they can increase the footfall and attract many of people and act as a magnet and anchor in this kind of places. Entering of Hyperstar in Iran has led into the big changes in chain stores including: entering a new culture of customer orientation, layout, sales strategy, product variety, presentation and introduction of products (Promote, Sampling) and etc.
The One Iranian company in the role of advisor and exclusive consultant is always offering consultation in line of increasing profit in the projects. Now with surveys conducted on two large multi-purpose project the proposal of setting up Hyperstar as an attractive anchor has brought up. For this proposal, an expert team has worked on different aspects of the plan and during a visit from some hypermarket and super market in Tehran, they tried to finalize their ideas and comments for new developments.

 

 

According to the public relations of The One Iranian, Bashir Anisi, the top entrepreneur in services sector, announced: besides the economic experts’ analysis, the most important factor in the housing market prediction in recent decades has been the popular imagination. In many cases it is seen that because of the confusion of people in the investment market, and contrary to all the analysis, an influx of people had been led into the specific market and inflation and speculative bubbles are sometimes formed.
He pointed out that after releasing an article in one of the economy newspapers with the tile of “The Idea of 60 economists” in analyzing the housing market, we had decided to collect the society idea about this subject and we think both if these analyses are necessary in order to predict the future situation of housing market.
CEO of The One Iranian explained that to analyze the mentality of the audiences, the subject was defined in a form of a research project for our marketing team and we have designed our survey questions as a telegram bot so that at the first step the experts and then the normal people can participate in it. The first step of this survey has finished with the statistical society of 570 persons. The analysis derived from this survey has been sent to the participants.
Mr. Anisi said that this survey will continue and in each step the statistical society number will increase and this increase will continue till the results will be fixed and stable. In this survey in addition to using the knowledge of our team, we have tried to use the ideas and comments of the experts in this filed.

 

 

The excellent project of Urumia

YAP Architecture Consulting Group has finalized their plans and designs to develop the unique projects of Citadium Urumia. Citadium Urumia project is a commercial project in the city of Urumia in a land area of 53500 square meters and 5 floors under construction. The owner of the project was Urumia municipality but now by with the participation of new investor it is in the new stage of development with new policy making. This is the first time that a multilateral cooperation in form of value engineering has been made up in order to develop a project: a local marketing and sales company (The One Iranians), an international technical consultant (Yaap Architecture), the local project advisor and the economic team of the employer.
Bashir Anisi, CEO of The One Iranian, had delivered his strategic ideas of policy making, development, sales and operation of the project to the construction team and investors and due to these policies Yaap group had designed three alternative development scenarios for this commercial complex. In order to the new concept of operation for this project, The One Iranian had suggested to build this commercial center in two phases so that the maximum use and operational potential can be gained.
The process of executive phasing, ample and modern parking for a commercial complex, innovative design, proper design of sequences of interior spaces, designing a space for Hyperstar and new and effective operational system are the factors that has been made Citadium to a unique project at its area.

 

 

Forecast of housing in its true size

It is true that public opinions are the influencing factors and trends which impact the market dynamics. Always people predictions about the future prosperity are the most accurate predictions in the housing market so that the planning can be based on data from population experts and influential people in that part of the market. In this regard the The One Iranian company as the leader of the real estate market, organized a survey from one part of the society to as a sample to provide a better vision for future situation of investment in real estate market. This company has designed a telegram bot so that the participant can easily share their ideas about the market and it can show a good data on this regard at the end of the survey. 

 

 

In the past day, the board of Iranian Atlas, construction company, visited Atlas Kish tower. Mr. ayatollah Ibrahimi, Chairman of the Board, Farhad Roozkhosh, Vice Chairman and Managing Director, Mohammad Ali Shayesteh Nia, a member of the Board of Directors and Alireza Shemiranie; CEO of Iran Atlas Kish were present in this visit and they Explored different dimensions and current status of the project, the delivery of services to customers, ongoing operation system and satisfaction of the buyers and residents of this unique project.
Successful organizations have always emphasized the importance of their customer. Customer Relationship Management is a business strategy that helps managers and organizations to provide the best kind of services to their customers. Considering this strategy, Iranian Atlas company has tried to define the integrated services systems and direct supervision on the operation.

 

 

Special sales

Sales is the last step of a marketing operation but It’s the beginning of a long-term relationship with customers. All successful salespeople know that on this issue to implementing a successful transaction in addition to their potential capabilities and efforts, some tools are also needed.

Atlas Kish residential-coastal tower is presented as one perfect case study of this successful sales process from our clients’ perspective. Its unique location in Kish island which is one of its scores in addition to specific terms and flexible assignment of the project are two of this tower privileges that helped other parts of marketing campaign and it has resulted in a high level of satisfaction from our clients. As a sample, we could prove our high-end services level by selling 10 units at once to one the best companies in fielf of investment, Tosee Eghtesd Ayandegan.

 

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