News Coverage and Media Management Techniques

One of the hot topics of these days, in the field of marketing and public relations, is the media management techniques and audience attraction. Today the power of media in spreading news is not hidden from anyone and also in some cased we have been witness of damages caused by published untrue news on many organizations which has led to great financial loss of investments for their shareholders.

One of the most important factors in marketing and sales of construction projects is to secure the project from the distribution of false news and produce a plan for development of news and related information which can assist the maneuver power, information distribution and the success of sales engineering.

Previous articles of the educational workshops were published by Dr. Makan Eidi Poor (previous CEO of The One Iranian and current counselor of the manager director). This workshop was greatly welcomed by the many visitors on the first day of the workshop.